KVKK Aydınlatma Metni

KVKK Information Text
REGARDING THE PROCESSING OF PERSONAL DATA

INFORMATION AND CONSENT TEXT

1. Purpose of the Information Text and Our Company's Data Controller Position:

Title: Behrem Tekstil San. ve Tic. Ltd. Şti.
Address: M. Nezih ÖZMEN Mahallesi Fidan Sk. No:19/A Merter Güngören /İSTANBUL
Customer Services Phone: 0850 307 0058

Our Company Behrem Tekstil San. ve Tic. Ltd. Şti. has the title of "data controller" within the scope of the Personal Data Protection Law No. 6698 ("Law") regarding personal data related to customers, and this Information and Consent Text aims to inform customers about the personal data processing activities carried out by ETRUCCİ in accordance with the said Law and to obtain their explicit consent for the situations specified in Article 3 below.

2. Purpose of Processing Personal Data of Customers:

Personal data of customers are processed within the framework of the personal data processing conditions and purposes specified in Articles 5 and 6 of the Law, including the necessary work to be done by the business units and the execution of the relevant business processes to benefit the relevant persons from the products and services offered by ETRUCCI, the necessary work to be done by the relevant business units and the execution of the relevant business processes to carry out the commercial activities carried out by ETRUCCI, the planning and execution of ETRUCCI's commercial and/or business strategies, the planning and execution of the activities required to ensure the legal, technical and commercial-work security of ETRUCCI and the relevant persons who have a business relationship with ETRUCCI, and the planning and execution of the activities required to recommend and introduce the products and services offered by ETRUCCI to the relevant persons by customizing them according to their tastes, usage habits and needs. Detailed information on the processing of personal data by ETRUCCI can be accessed from the Policy on the Processing and Protection of Personal Data by ETRUCCI within the Scope of Law No. 6698, which is available at http://www.etrucci.com.

3. Personal Data to be Processed with the Explicit Consent of Customers and Processing Purposes:

For the following cases where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the explicit consent of customers must be obtained in order for ETRUCCI to process personal data.

In this context, customers' personal data; including creating campaigns for customers, making cross-selling, determining the target audience, carrying out activities that increase the user experience by tracking customer movements, developing the operation of ETRUCCI's website and mobile application and personalizing it according to Customer needs, carrying out direct and indirect marketing, personalized marketing and remarketing activities, carrying out personalized segmentation, targeting, analysis and in-house reporting activities, planning and executing market research, customer satisfaction activities and planning and executing customer relations management processes, planning and executing sales and marketing processes of ETRUCCI's products and/or services, planning and executing processes to create and/or increase loyalty to products and/or services offered by ETRUCCI, it may be processed in line with the Customer's approval and shared with the parties specified in this Information and Consent Text.

4. Transfer of Customer Personal Data:

Personal data belonging to customers may be shared with Company officials, our affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions within the framework of the personal data processing conditions and purposes specified in Articles 8 and 9 of the Law, including the necessary work to be done by the business units to benefit the relevant persons from the products and services offered by ETRUCCI and the execution of the relevant business processes, the necessary work to be done by the relevant business units to realize the commercial activities carried out by ETRUCCI and the execution of the related business processes, the planning and execution of ETRUCCI's commercial and/or business strategies, the provision of legal, technical and commercial-work security of ETRUCCI and the relevant persons who have a business relationship with ETRUCCI, and the planning and execution of the activities required to customize the products and services offered by ETRUCCI according to the tastes, usage habits and needs of the relevant persons and to recommend and promote them to the relevant persons.

5. Method and Legal Reason for Collecting Personal Data:

Personal data is collected from customers electronically. Personal data collected for the legal reasons stated above can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and this Information and Consent Text.

6. Rights of Customers as Personal Data Owners:

According to Article 11 of the Law, data owners; (i) to learn whether or not their personal data has been processed, (ii) to request information if their personal data has been processed, (iii) to learn the purpose of processing personal data and whether or not they are used in accordance with their purpose, (iv) to know the third parties to whom personal data has been transferred domestically or abroad, (v) to request correction of personal data if they are processed incompletely or incorrectly and to request notification of the transaction made within this scope to third parties to whom personal data has been transferred, (vi) to request deletion or destruction of personal data if the reasons requiring processing are eliminated despite the fact that it has been processed in accordance with the provisions of the Law and other relevant laws and to request notification of the transaction made within this scope to third parties to whom personal data has been transferred, (vii) to object to the emergence of a result against the person by analyzing the processed data exclusively through automated systems and (viii) to request compensation for the damages in case of damages incurred due to unlawful processing of personal data.

Requests regarding the use of such rights may be submitted by personal data owners using the methods specified in the Policy on the Processing and Protection of Personal Data by ETRUCCI within the Scope of Law No. 6698, which is available at https://www.etrucci.com. ETRUCCI will evaluate such requests and finalize them within 30 days. ETRUCCI reserves the right to charge a fee based on the fee schedule determined by the Personal Data Protection Board (if any) for such requests.